Website Builder Usage Statistics in Kenya (2026)

Kenya’s digital landscape in 2026 shows a significant increase in website creation, with over 4.2 million active sites using various builders like WordPress and Shopify. Small businesses are increasingly adopting online presence strategies, with nearly half now having dedicated websites, reflecting growing e-commerce and digital engagement. The dominance of WordPress emphasizes its popularity due to affordability and flexibility in the Kenyan market.

This surge is driven by expanding internet access and mobile usage, making website builders essential for local entrepreneurs. Website traffic remains robust, averaging over a million visits monthly, indicating active user engagement. As the economy digitalizes further, website development costs are becoming more accessible, supporting diverse business ventures across urban and rural Kenya, fueling broader online growth.