Kenya's digital advertising landscape in 2026 shows significant growth, with video ad spending reaching approximately $150 million. The investment reflects increasing consumer engagement and the shift towards visual content. PPC and paid video campaigns form a major part of digital marketing strategies, driven by rising internet penetration and smartphone adoption across urban and rural areas.
With the average cost per view at $0.02, advertisers are optimizing their campaigns for higher reach and engagement. The total number of video campaigns surpasses 12,500, indicating a competitive and dynamic market. PPC advertising, accounting for $80 million, remains a key channel for brands aiming to target specific audiences through targeted paid ads.