Affiliate Marketing Statistics in Kenya (2026)

Kenya's affiliate marketing landscape continues to expand rapidly, with an estimated 150,000 active marketers in 2026. The dominance of local networks capturing 35% of the market shows strong consolidation and growth potential. This trend is driven by increasing internet penetration, smartphone usage, and the rise of e-commerce platforms across the country. Marketers are earning an average commission of 12 USD per sale, making it an attractive revenue stream.

E-commerce revenue linked to affiliate marketing has surged to USD 120 million, reflecting Kenya's digital economy boom. Digital advertising spend on affiliate channels has reached USD 75 million, indicating businesses' confidence in performance marketing channels. As Kenya continues its digital transformation, affiliate marketing is poised to become an essential component of online retail and advertising strategies, fueling further economic growth.