Social Commerce Statistics in Kenya (2026)

Kenya's social commerce sector has experienced rapid growth, with 12 million users actively engaging in online buying and selling. Mobile platforms dominate, accounting for 65% of transactions, reflecting widespread smartphone usage. The sector's revenue has reached approximately ₭102 billion, driven by increased internet penetration and digital payments. Small and medium enterprises increasingly leverage social platforms to reach consumers directly, fueling economic activity.

The average monthly spend per user is around ₭8,500 (USD 76), indicating strong consumer confidence in social commerce. With 250,000 active sellers, the ecosystem is vibrant and competitive. Continuous improvements in mobile internet infrastructure and digital payment solutions are expected to further boost social commerce's role in Kenya's retail landscape, making it a vital component of economic growth.