Kenya's SaaS market is experiencing rapid growth in 2026, with an average free trial conversion rate of 12.5%. The total SaaS revenue has reached approximately $430 million, reflecting increased adoption across various sectors. The typical free trial lasts around 10 days, providing enough time for users to evaluate services before subscribing.
Despite growth, customer churn remains a challenge at 8% monthly. The ecosystem has expanded to 350 active SaaS startups, indicating robust innovation and investment in digital solutions. Companies are focusing on improving trial-to-paid conversion to sustain this upward trajectory and maximize revenue.