Kenya's online checkout process has improved, with a conversion rate of 3.8% in 2026, reflecting growth in e-commerce adoption. Mobile payments, especially via M-Pesa, dominate, accounting for nearly 70% of transactions, highlighting the importance of mobile-friendly UX. Despite these gains, cart abandonment remains high at 72%, indicating room for optimizing checkout flows and reducing friction points.
Fast loading times, averaging around 4.2 seconds, are critical for maintaining user engagement. User satisfaction is relatively high at 78/100, driven by seamless mobile payment options and localized payment methods. E-commerce platforms should focus on streamlining checkout steps and enhancing mobile UX to further boost conversion rates and decrease cart abandonment.