Affiliate Traffic Share Statistics in Kenya (2026)

Kenya’s affiliate marketing landscape is experiencing rapid growth, with a projected 27.4% of total online traffic now generated through affiliate channels. This increase reflects a broader digital adoption across the country, fueled by expanding internet access and mobile usage. The total digital advertising spend is expected to reach KSh 85 billion (USD 700 million), underscoring the sector’s increasing importance for advertisers aiming for targeted engagement.

The number of active affiliate marketers is anticipated to hit 68,000, indicating a vibrant and expanding ecosystem. E-commerce remains the dominant niche, accounting for nearly half of all affiliate traffic, followed by financial services and technology gadgets. As digital literacy improves, more Kenyan consumers are engaging with affiliate content, further boosting the sector’s contribution to the economy and shaping consumer behavior.