Video Ads Spending in Kazakhstan (2026)

Kazakhstan's video advertising market is projected to reach USD 520 million in 2026, reflecting a significant shift towards digital and mobile platforms. The rapid increase in digital penetration and smartphone usage has driven brands to allocate a larger share of their ad budgets towards video content, especially on social media and streaming services. The average CPM remains competitive, encouraging more brands to invest in high-quality video ads to target Kazakhstan's young, tech-savvy population.

With 78% digital advertising penetration, Kazakhstan continues to grow as a key market for digital marketers. PPC campaigns now constitute 65% of the digital ad spend, emphasizing performance-based advertising strategies. Mobile video ads dominate the spending, accounting for USD 410 million, signaling a focus on mobile-first content. This trend is expected to further accelerate as digital infrastructure improves and consumer engagement increases.