Kazakhstan's social commerce sector has experienced rapid growth, with influencer sales reaching approximately 1.2 billion USD in 2026. The number of active social commerce influencers has doubled over the past five years, now totaling around 25,000. This surge reflects increased digital literacy and the popularity of social media platforms like Instagram and TikTok for shopping and brand promotion.
Mobile commerce dominates the social commerce landscape, accounting for nearly 78% of sales. The average influencer generates about 48,000 USD annually, indicating a lucrative opportunity for digital entrepreneurs. As social media usage continues to rise, Kazakhstan's social commerce ecosystem is poised for further expansion, driven by younger demographics and evolving consumer behaviors.