Video Marketing Statistics in Kazakhstan (2026)

Kazakhstan's digital landscape in 2026 shows a significant rise in video consumption, with users spending nearly two hours daily on video content. YouTube remains the dominant platform, while TikTok and VK also see strong engagement, shaping marketing strategies. The growth in video ad revenue reflects increasing advertiser investment targeting the country's active online population.

As more Kazakh businesses adopt video marketing, over 60% are leveraging videos for branding, product demos, and customer engagement. This trend is driven by higher internet penetration and mobile device usage. Companies recognize video as a vital channel to connect with consumers, especially on popular social media platforms, fueling further industry growth and digital transformation.