Kazakhstan’s marketing sector is rapidly integrating AI and machine learning, with a projected revenue of $152 million in 2026. Nearly half of local marketers leverage AI tools, reflecting a significant shift towards data-driven strategies. Personalization via AI is now standard, with 65% of marketing content tailored to individual preferences, enhancing customer experience and loyalty.
The AI investment growth rate of 22% indicates a strong commitment to digital transformation. AI-driven campaigns have increased customer engagement by 33%, demonstrating tangible benefits. As Kazakhstan advances its digital infrastructure, AI's role in marketing is expected to expand further, fostering innovation and competitive advantage among local businesses.