Kazakhstan's affiliate marketing sector has seen steady growth, with an average commission rate of 8.5% across various niches. The rise in digital advertising spend, reaching approximately 150 billion tenge ($330 million USD), reflects increased advertiser confidence and digital ecosystem maturity. The number of active affiliate marketers has grown to about 12,000, driven by expanding e-commerce platforms and improved internet infrastructure, fostering new opportunities for monetization.
The e-commerce sector experienced a 25% revenue growth, highlighting a shifting consumer behavior towards online shopping. Mobile device penetration remains high at 76%, enabling marketers to reach a broader audience via mobile-friendly campaigns. This trend is expected to continue, with online sales becoming an even more significant component of Kazakhstan's retail landscape by 2026, supporting the digital economy's expansion.