45%
Percentage of businesses using automation tools
Jordan's business sector increasingly adopts automation technologies to improve efficiency.
2.8
Average investment in automation technology (USD million)
Jordanian companies are investing more in automation, reflecting a 20% increase since 2024.
18%
Growth rate of marketing automation adoption
Annual growth indicates strong momentum in digital marketing automation in Jordan.
120,000
Number of marketing campaigns automated
Significant rise in automated marketing campaigns boosting customer engagement.
35%
Average ROI from marketing automation
Jordanian firms report substantial return on investment through automation tools.
Jordan's digital transformation is accelerating, with nearly half of local businesses adopting automation tools by 2026. The focus on streamlining workflows and marketing efforts is driven by increasing competition and technological advancements. Investment levels are rising, reflecting confidence in automation's ability to enhance productivity and customer engagement across various sectors.
Marketing automation is particularly gaining traction, with over 120,000 campaigns automated this year. Companies are realizing the benefits of personalized marketing and efficient lead management, which contribute to an average ROI of 35%. The trend indicates a strong future growth potential, supported by government initiatives to digitize the economy and improve the digital literacy of Jordanian firms.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.