Jordan's digital marketing sector is rapidly expanding, with video advertising spending expected to grow significantly by 2026 to about $45 million. The rise in internet penetration and smartphone usage has driven advertisers to prioritize mobile and video formats, increasing overall engagement. PPC campaigns are also gaining traction, with approximately $18 million allocated to paid search efforts, reflecting confidence in targeted advertising channels.
The average cost per view remains competitive at around $0.015, making video ads accessible for local businesses aiming to increase brand awareness. Digital ad revenues are projected to hit $70 million, underscoring the sector's growth. Notably, mobile video advertising is dominant, comprising 65% of impressions, highlighting Jordan's shift towards mobile-first digital marketing strategies.