Jordan's digital advertising sector is experiencing rapid growth, with total ad spend reaching approximately $120 million in 2026. The expansion is driven by increased internet penetration, smartphone usage, and government initiatives promoting digital transformation. The ad tech industry, valued at around $45 million, is becoming more sophisticated with rising adoption of programmatic advertising, which accounts for 60% of ad spend.
Mobile advertising dominates Jordan's digital landscape, with 75% of digital ads targeted at mobile devices. This trend reflects widespread smartphone use among consumers. Growing digital literacy and investment in local ad tech startups are expected to further accelerate this growth, creating new opportunities for brands and agencies. Overall, Jordan's digital advertising ecosystem is poised for sustained expansion in the coming years.