Jamaica's digital advertising landscape in 2026 shows rapid growth, with total ad spend reaching approximately US$150 million. Video advertising continues to dominate, accounting for nearly half of all digital ad budgets, reflecting the country's shift towards visual content consumption. The mobile platform remains the primary channel, emphasizing the importance of mobile-optimized video campaigns for local businesses.
PPC advertising costs have stabilized at an average of $0.35 per click, making it accessible for small and medium enterprises aiming to expand their digital footprint. With over 1,200 active advertisers, Jamaica's digital marketing ecosystem is becoming more sophisticated, encouraging increased investment in targeted, data-driven campaigns across various digital platforms.