Jamaica's e-commerce sector has experienced remarkable growth, with revenue reaching approximately $850 million in 2026. Personalization features, such as tailored product recommendations and targeted marketing, are now adopted by over two-thirds of online retailers, significantly enhancing customer engagement and sales. The dominance of mobile commerce, accounting for 72% of transactions, underscores the importance of mobile-optimized personalized experiences.
Consumers in Jamaica are increasingly seeking personalized shopping journeys, driven by AI and data analytics. The average order value has increased to $85, reflecting higher consumer confidence and the effectiveness of personalized marketing strategies. As digital infrastructure continues to advance, Jamaican e-commerce businesses are investing more in AI-powered tools to stay competitive and meet evolving customer expectations.