In 2026, Jamaica has seen a significant increase in the adoption of video marketing, with over 70% of businesses leveraging video to reach audiences. Mobile video consumption dominates, accounting for 83% of views, reflecting Jamaica's high mobile penetration. Companies are investing heavily in video content, with a notable rise in advertising spend, signifying the growing importance of video in Jamaica's digital marketing landscape.
The focus on engaging, short-form videos continues to grow, with viewers spending nearly three minutes per video on average. As digital literacy and internet access expand, Jamaican brands are increasingly adopting innovative video strategies to connect with audiences, boost brand awareness, and drive sales in a competitive market.