Ivory Coast's social media landscape in 2026 shows a steady increase in user engagement, with 7.2 million users representing 28% of the population. The average daily usage of 2 hours and 45 minutes indicates high engagement levels, especially among younger demographics. Businesses are investing heavily in social media advertising, with USD 150 million spent this year, reflecting the platform's importance for marketing strategies.
The dominance of Facebook remains evident, though other platforms like Instagram and TikTok are gaining popularity among urban youth. The rising social media penetration highlights significant opportunities for brands aiming to connect with consumers digitally. Continued growth in user base and ad spend suggests that social media marketing will become even more central to Ivory Coast's digital economy in 2026.