In 2026, nearly half of Ivory Coast's internet users actively participate in social commerce, driven by increased smartphone penetration and expanding digital networks. The average user spends around 150,000 CFA Francs monthly, indicating growing consumer confidence and engagement in online buying. Trust levels remain high at 78%, reflecting improved platform security and local payment integration, which are crucial for sustained growth.
The dominance of Facebook Marketplace highlights the platform's local relevance and ease of use, fostering community-based buying and selling. With digital payment adoption at 62%, financial inclusion efforts and mobile money services are vital contributors. The evolving social commerce landscape signals significant opportunities for entrepreneurs and international brands aiming to tap into Ivory Coast's expanding digital economy.