In 2026, Ivory Coast is projected to allocate approximately USD 45 million to PPC advertising, reflecting growing digital marketing investments. The average CPC is estimated at USD 0.35, indicating a cost-effective environment driven by increased mobile usage and online engagement. About 65% of the digital ad budget is dedicated to PPC, showing its importance in the country's marketing strategy.
Mobile advertising dominates the PPC landscape, with USD 30 million spent on mobile-targeted campaigns. The average conversion rate of 4.8% suggests effective targeting and engagement. As digital infrastructure improves, businesses are likely to increase their PPC ad spend, further enhancing digital marketing ROI in the country.