In 2026, Ivory Coast has seen significant growth in Pinterest's role as a social commerce platform, with over 4.2 million users engaging in shopping activities. The platform provides small businesses with new opportunities to reach local consumers, contributing to an estimated ₡147 billion in annual sales. As digital adoption increases, more entrepreneurs are turning to Pinterest to showcase their products and expand their market presence.
The average monthly spend per user has risen to ₡35,000, reflecting increased consumer confidence and the platform's improved shopping features. With nearly 28% of small businesses actively selling via Pinterest, social commerce is becoming a vital part of Ivory Coast's digital economy. This trend indicates a shift towards more integrated online shopping experiences driven by social media platforms.