By 2026, Ivory Coast has seen a significant increase in mobile deep linking adoption, with 65% of mobile users engaging with deep links, enhancing targeted marketing efforts. The surge in smartphone ownership, now at 78%, facilitates better consumer engagement via mobile channels. Mobile marketing investments continue to grow, reaching USD 150 million, reflecting the country’s expanding digital economy and advertiser confidence in mobile platforms.
E-commerce transactions via mobile devices have reached USD 420 million, demonstrating the importance of mobile deep linking in driving conversions. The average CTR of 4.8% indicates effective targeting and personalized content delivery. As mobile usage deepens, businesses are leveraging these tools to improve user experience and boost sales, establishing Ivory Coast as a rising digital market in West Africa.