The Ivory Coast's ad tech market is projected to reach USD 150 million by 2026, driven by increased smartphone usage and rising internet penetration. Digital ad spend is expected to grow steadily, with mobile advertising dominating the landscape due to widespread mobile device adoption. Programmatic advertising is gaining momentum, accounting for over 65% of digital ad transactions, reflecting a shift towards automated, targeted marketing strategies.
Overall internet access continues to expand, reaching 58% of the population by 2026, fueling digital marketing opportunities. Local businesses increasingly allocate budgets toward online campaigns, especially on mobile platforms. The growth in ad tech indicates a maturing digital economy, with innovations in data-driven advertising and regional content personalization helping brands reach their audiences more effectively.