60 million
Total Internet Users
Number of internet users in Italy in 2026
89%
Internet Penetration Rate
Percentage of population using the internet in Italy
5 hours 10 minutes
Average Daily Internet Usage
Average time spent online per user daily
55 million
Mobile Internet Users
Number of mobile internet users in Italy
€150 billion ($165 billion)
E-commerce Revenue
Projected e-commerce sales in Italy for 2026
The expanding internet infrastructure and increasing smartphone adoption are key drivers behind Italy's digital growth. With nearly 5 hours of daily online activity per user, Italians are increasingly engaging in digital services, from social media to online shopping. This trend suggests a robust digital economy that will influence various sectors, including retail, finance, and entertainment, over the coming years.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.