Italy's affiliate marketing industry is expected to grow steadily, with an average commission rate of 8.5%, reflecting increased competition and mature digital markets. Revenue from affiliate marketing is projected to reach €1.2 billion, driven by expanding online shopping and digital advertising investments. The number of active affiliates is likely to rise, indicating greater entrepreneurial opportunities and digital literacy among Italians.
Mobile engagement continues to dominate, with 65% of affiliate activities performed on smartphones and tablets. This shift emphasizes the importance of mobile-optimized campaigns. As Italy enhances its digital infrastructure, affiliate marketers are expected to leverage new technologies, increasing overall industry efficiency and profitability in 2026.