In 2026, Israel's retargeting strategies have proven highly effective, with an average conversion rate of 8.5%. The digital ad spend reached approximately 1.2 billion Israeli shekels (around USD 340 million), reflecting robust investment in digital marketing. PPC campaigns continue to perform well, with an average click-through rate of 4.2%, indicating targeted and relevant ads attract significant user engagement.
A notable trend is the increasing share of ad budgets dedicated to retargeting, now at 45%. This demonstrates brands' focus on re-engaging potential customers. The customer re-engagement rate through retargeting stands at 22%, underscoring the effectiveness of personalized ad experiences in driving conversions and brand loyalty within Israel's dynamic digital landscape.