Instagram (78%)
Top Influencer Platforms
Majority of Israeli influencers prefer Instagram for brand collaborations.
4.5%
Average Engagement Rate
Influencers in Israel maintain a steady engagement rate across platforms.
₪250 million (approx. $70 million)
Influencer Marketing Spend
Total influencer marketing expenditure in Israel is expected to reach this amount in 2026.
15,000
Number of Active Influencers
Number of active influencers collaborating with brands in Israel.
Lifestyle & Travel (65%)
Most Popular Content Type
Lifestyle and travel content dominate influencer marketing campaigns in Israel.
The influencer community in Israel is expanding, with around 15,000 active influencers in 2026. Lifestyle and travel content continue to lead the campaigns, resonating well with local and international audiences. Brands increasingly leverage these influencers to enhance brand awareness and drive conversions, making influencer marketing a vital component of Israel’s digital marketing strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.