0.75%
Average Unsubscribe Rate
Email marketing campaigns in Israel see an average unsubscribe rate of 0.75% in 2026.
12 million
Total Email List Size
The total active email subscriber base in Israel is estimated at 12 million users in 2026.
28.4%
Open Rate
Average email open rates in Israel stand at 28.4% for 2026, reflecting growing engagement.
4.2%
Click-Through Rate
The click-through rate for marketing emails reaches 4.2%, indicating targeted content effectiveness.
76%
Mobile Email Usage
Approximately 76% of emails are opened on mobile devices in Israel, emphasizing mobile-first strategies.
In 2026, Israel's email marketing landscape demonstrates increasing user engagement, with open and click-through rates steadily rising. The relatively low unsubscribe rate of 0.75% suggests that consumers find value in personalized and relevant email content. Marketers are focusing more on mobile optimization, given that over three-quarters of emails are accessed via smartphones, ensuring better reach and interaction.
The rapid growth of email list sizes—reaching around 12 million—reflects expanding digital penetration across Israel’s diverse population. Businesses are leveraging advanced segmentation and automation to reduce churn and boost conversions. As email remains a cost-effective marketing channel, continuous innovation in content and targeting will be essential for maintaining high engagement levels in 2026.
Frequently Asked Questions
What are the main factors influencing email unsubscribe rates in Israel?
Factors include email frequency, relevance of content, personalization efforts, and overall user experience. Excessive or irrelevant emails tend to increase unsubscribes.
How can Israeli marketers reduce email unsubscribe rates?
By personalizing content, segmenting audiences effectively, optimizing send times, and providing clear unsubscribe options to maintain trust and engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.