In 2026, Israel's affiliate marketing ecosystem continues to grow, with affiliate traffic accounting for 27.4% of total online activity. Digital ad spend has reached approximately 1.8 billion ILS, reflecting increased investment in online channels. The average commission rate of 8.2% demonstrates competitive earnings for affiliate marketers, encouraging expansion within the sector. Mobile devices dominate traffic sources, comprising over 65%, emphasizing the importance of mobile-optimized campaigns.
The surge in affiliate marketing activity is driven by Israel’s expanding digital infrastructure and high smartphone penetration. With 45,000 active affiliates, the market has become more competitive yet lucrative. Businesses increasingly leverage affiliate partnerships to reach targeted audiences, boosting ROI. The trend indicates a sustainable growth trajectory, supported by innovative marketing strategies and a digitally savvy population that favors online shopping and services.