Israel's affiliate marketing landscape in 2026 is characterized by a significant mobile share of 68%, reflecting the country's high smartphone penetration and mobile-first digital strategies. The total affiliate revenue is expected to reach ₪3.2 billion, driven by increased e-commerce activity and targeted advertising. The growth in digital ad spend, totaling ₪5.5 billion, underpins the expanding digital economy and the importance of mobile channels for marketers.
The rapid 15% growth in e-commerce highlights Israel's digital maturity, supported by innovative marketing techniques and a young, tech-savvy population. Mobile app usage remains high, with 72 million interactions, indicating a strong consumer preference for mobile engagement. These trends suggest a vibrant, mobile-centric digital marketing environment poised for continued expansion in 2026.