Ireland's digital advertising landscape in 2026 is marked by a significant increase in video ad spending, reaching €420 million. This growth is driven by higher engagement rates and the popularity of streaming platforms among Irish consumers. PPC campaigns continue to be a vital part of digital strategies, with €150 million allocated specifically to video content. The market growth of 12.5% indicates a robust shift towards video-centric marketing efforts.
The average CPM for video ads has risen to €15.50, reflecting increased competition for viewer attention. With nearly 4.8 million Irish consumers viewing online video ads, advertisers are investing more heavily in targeted and personalized campaigns. This trend underscores Ireland's rapid digital transformation and the importance of high-quality video content in reaching diverse demographics effectively.