Social Media Influencer Spend in Ireland (2026)

By 2026, Ireland's influencer marketing spend is projected to reach €150 million, reflecting its growing digital economy and increasing brand investment in social media campaigns. The average cost per sponsored post is estimated at €2,500, indicating a mature influencer market with high engagement rates. Over three-quarters of Irish brands now leverage influencers, signifying the importance of social media in marketing strategies across sectors.

The influencer landscape in Ireland is expanding rapidly, with more than 2,300 influencers boasting over 100,000 followers. The annual growth rate of 22% underscores the rising effectiveness and ROI of influencer collaborations. As digital penetration deepens, Irish companies are expected to allocate even larger budgets to influencer marketing, further integrating social media into their core branding efforts.