In 2026, social commerce in Ireland continues to grow steadily, with nearly 2.8 million users engaging in digital shopping via social media platforms. The average transaction value has increased to €85, reflecting a more mature digital payment ecosystem. Mobile payments dominate, accounting for 72% of all transactions, driven by widespread smartphone adoption and secure, fast payment options like Apple Pay.
The total sales of €238 million showcase Ireland's expanding digital economy and consumer confidence in social commerce. Irish consumers favor integrated payment solutions, emphasizing convenience and security. As social media platforms innovate, Irish businesses benefit from increased sales opportunities and enhanced customer engagement, making social commerce a significant retail channel in 2026.