€150 million (approx. $165 million)
Total Mobile Gaming Ad Revenue
Irish mobile gaming ad revenue in 2026
€22 ($24)
Average Revenue Per User (ARPU)
Average ad revenue per Irish mobile gamer
72%
Mobile Gaming Market Penetration
Percentage of Irish population engaged in mobile gaming
€45 million ($49.5 million)
Digital Ad Spend on Mobile Gaming
Irish digital advertising budget allocated to mobile gaming
3.2 million
Number of Mobile Gamers
Total active mobile gamers in Ireland in 2026
Advertising spend on mobile gaming continues to grow, with €45 million allocated in 2026, emphasizing the importance of digital marketing channels in Ireland’s gaming ecosystem. The total active user base of 3.2 million signifies a robust and expanding market, with younger demographics fueling growth. These trends suggest that Irish mobile gaming will remain a lucrative sector for advertisers and developers alike, with increasing opportunities for innovative ad formats.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.