€350 million
Total Digital Out-of-Home Market Value
Market worth in Ireland, projected for 2026
45,000
Number of Digital Out-of-Home Screens
Number of digital screens across Ireland in 2026
18%
Digital Out-of-Home Ad Spend Growth Rate
Annual growth rate compared to 2025
1,200
Average Daily Impressions per Screen
Estimated daily impressions per digital billboard
78%
Percentage of Out-of-Home Ads Digital
Share of total out-of-home ads that are digital in 2026
Ireland's digital out-of-home advertising market is experiencing significant growth in 2026, driven by increased urbanization and digital infrastructure investments. The total market value has reached €350 million, reflecting a robust expansion as brands shift towards more dynamic and engaging advertising formats. The proliferation of digital screens, now numbering around 45,000, allows advertisers to target audiences more precisely and efficiently.
With an 18% growth rate from 2025, digital out-of-home advertising continues to dominate the outdoor ad space, comprising 78% of all out-of-home ads. Daily impressions per screen are high at around 1,200, indicating strong audience engagement. This trend highlights Ireland’s shift toward digital media, supported by government initiatives to modernize urban environments and enhance digital connectivity across the country.
Frequently Asked Questions
What is driving the growth of digital out-of-home advertising in Ireland?
Factors include urban development, increased digital infrastructure, and consumer demand for engaging, real-time advertising content.
How effective is digital out-of-home advertising in Ireland?
It offers high engagement with an average of 1,200 impressions per screen daily, making it a highly effective marketing channel in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.