Irish companies in 2026 are increasingly investing in high-quality corporate videos, with an average annual budget of €125,000, reflecting the importance of visual storytelling in business strategies. The ROI of €6.50 per €1 spent underscores the effectiveness of video marketing in reaching and engaging target audiences, especially on social media platforms. As digital consumption rises, more businesses leverage videos to enhance brand awareness and customer engagement.
With 85% of Irish professionals regularly viewing corporate videos, the demand for compelling, informative content continues to grow. Product demonstrations remain the most favored type, accounting for 72%, indicating a focus on showcasing tangible benefits. Despite competitive engagement rates of 4.8%, Irish companies are adopting innovative formats like live streams and interactive videos to improve viewer interaction and conversion rates.