€150 million (approx. $165 million)
Total Influencer Marketing Spend
Projected influencer marketing expenditure in Ireland for 2026
45,000
Number of Active Influencers
Number of active digital influencers across platforms in Ireland
4.8%
Average Engagement Rate
Typical engagement rate for influencer posts in Ireland
€5.20 ($5.70) per €1 spent
Influencer Marketing ROI
Return on investment for brands investing in influencer campaigns
68%
Percentage of Brands Using Influencers
Proportion of Irish brands incorporating influencer marketing in their strategy
In 2026, Ireland's influencer marketing ecosystem has expanded significantly, with a notable increase in both spend and influencer activity. Brands are leveraging local influencers to reach targeted audiences, boosting brand visibility and engagement. The digital landscape continues to evolve, emphasizing authentic collaborations that resonate with Irish consumers.
The high engagement rates and positive ROI demonstrate the effectiveness of influencer partnerships in Ireland. As social media usage grows, companies are investing more in influencer campaigns, aiming to build brand loyalty and expand their digital footprint in the Irish market.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.