By 2026, Ireland's affiliate marketing revenue is projected to reach €1.2 billion, with mobile devices accounting for 68% of all transactions. The growth reflects increased smartphone penetration and consumer reliance on mobile shopping. Irish marketers are optimizing campaigns for mobile platforms, leading to higher engagement and conversion rates, especially among younger demographics. This shift underscores Ireland's digital maturity and the importance of mobile-friendly content.
The number of active affiliate marketers in Ireland is expected to be around 45,000, driven by the expanding digital economy and supportive regulatory environment. Digital ad spend supporting affiliate campaigns will reach approximately €950 million, highlighting the sector's significant role in Ireland's advertising landscape. As e-commerce continues to grow, Irish brands increasingly leverage affiliate marketing to reach targeted audiences efficiently, fostering sustained economic growth and innovation.