28 days
Average Affiliate Cookie Duration
Ireland's affiliate programs project an average cookie duration of 28 days in 2026, slightly increasing from previous years.
€450 million (approx. $480 million USD)
Total Affiliate Marketing Spend
Ireland's affiliate marketing expenditure is expected to reach €450 million in 2026, reflecting growing digital commerce.
15,200
Number of Active Affiliate Marketers
The number of active affiliate marketers in Ireland is projected to be around 15,200 in 2026, indicating a vibrant digital marketing scene.
12%
Percentage of E-commerce Revenue via Affiliate Marketing
Affiliate marketing is projected to account for 12% of Ireland's e-commerce revenue in 2026, emphasizing its importance.
7.5%
Average Commission Rate
The typical commission rate for affiliates in Ireland is estimated at 7.5% in 2026, maintaining competitive margins.
Ireland's affiliate marketing landscape in 2026 shows steady growth, with an average cookie duration of 28 days, allowing marketers more time to convert prospects. The increased spend of €450 million highlights the country's expanding digital economy and the effectiveness of affiliate strategies in driving revenue. The rising number of active marketers signifies a healthy, competitive environment that fosters innovation and specialization.
The integration of affiliate marketing into Ireland's e-commerce sector is becoming more prominent, with 12% of revenue now attributed to affiliates. The average commission rate of 7.5% reflects favorable conditions for both advertisers and publishers. Overall, Ireland's affiliate marketing ecosystem is poised for continued expansion, supported by technological advancements and increased investment, ensuring sustained growth through 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.