Ireland's affiliate marketing industry in 2026 continues to grow, with an average commission rate of 12.5%. The sector sees steady expansion driven by increased digital adoption and e-commerce activity among Irish consumers. The active number of affiliate marketers has reached around 45,000, reflecting the country's vibrant digital economy and the attractiveness of affiliate partnerships for local and international brands.
Revenue from affiliate marketing in Ireland has surpassed €1.2 billion, indicating strong market confidence and effectiveness. Digital ad spend dedicated to affiliates has increased to €180 million, highlighting ongoing investments. The average conversion rate of 3.8% demonstrates efficient targeting and engagement strategies, positioning Ireland as a competitive player in the European affiliate marketing landscape.