In 2026, approximately 65% of internet users in Iraq are projected to actively engage with YouTube, reflecting its growing influence in digital marketing. With an average of 1.2 hours spent monthly, brands are leveraging this platform for targeted advertising and content marketing strategies. Social media advertising spend continues to rise, reaching an estimated USD 150 million annually, indicating increased investment in digital outreach.
The total number of social media users in Iraq is expected to reach around 16 million, with YouTube remaining the dominant platform for content consumption and marketing campaigns. Businesses are increasingly adopting video marketing to engage audiences, capitalize on digital trends, and boost brand awareness. This growth underscores the importance of social media in Iraq's evolving digital economy and marketing landscape.