Social Media Statistics in Iraq (2026)

In 2026, Iraq's social media landscape continues to expand, with over 25 million users actively engaging across multiple platforms. This growth reflects increased smartphone penetration and improved internet access, making social media a vital component of daily life and digital marketing strategies. Companies leverage these platforms to reach diverse audiences, emphasizing targeted advertising and content marketing.

The rising social media penetration presents significant opportunities for marketers in Iraq. With a user base that spends an average of 2.5 hours daily online, businesses are allocating more budget to social media ads, which totaled approximately $350 million in 2026. This trend indicates a maturing digital economy, where social media plays a critical role in brand building and customer engagement.