By 2026, social commerce in Iraq has reached over 4.2 million active users, reflecting rapid digital adoption. The average monthly spending of USD 85 indicates growing consumer confidence and engagement with online platforms. Trust levels remain high at 78%, driven by improved platform security and local e-wallet solutions. Social media giants like Facebook and Instagram dominate commerce activities, highlighting their importance in the Iraqi digital economy.
The increasing trust and digital payment adoption, now at 62%, suggest a maturing social commerce landscape. Enhanced internet infrastructure and mobile penetration support this growth, making social shopping more accessible. Businesses focusing on social media marketing and secure payment options are likely to benefit, further accelerating the sector’s expansion. Overall, social commerce is becoming a significant part of Iraq’s retail ecosystem in 2026.