In 2026, Iraq's mobile phone penetration has reached 78%, enabling widespread SMS marketing opportunities. With a reach of 65 million users, businesses can effectively target a large and engaged audience through SMS campaigns. The high open rate of 92% demonstrates the effectiveness of SMS as a direct communication channel, especially in regions with lower internet penetration.
Mobile commerce via SMS is thriving in Iraq, with transactions valued at USD 4.2 billion in 2026. The conversion rate of 8.5% indicates strong user engagement and responsiveness to mobile marketing efforts. As digital infrastructure improves, SMS marketing is expected to become an even more vital part of Iraq's digital marketing landscape.