By 2026, Iraq's digital advertising market continues its rapid growth, with search ads capturing nearly half of the total digital ad spend. The total digital advertising expenditure is estimated at USD 1.2 billion, reflecting increased internet penetration and mobile device usage. PPC advertising remains a vital component, generating around USD 540 million in revenue, driven by local businesses aiming to reach the expanding online audience.
The number of active search advertisers in Iraq is projected at over 3,200, indicating a growing digital marketing ecosystem. With an average CPC of USD 0.75, businesses are increasingly leveraging cost-effective PPC strategies to enhance visibility. This trend underscores the country's shift toward digital channels, fostering a more competitive and mature online advertising environment.