The Iraqi PPC market is experiencing significant growth, with an ROI of approximately 350%, driven by increased digital adoption and improved ad targeting. Marketers are allocating more budget to paid advertising, expecting higher conversion rates and better engagement from mobile users, who constitute over 70% of PPC traffic.
Despite the relatively low average CPC, the expanding internet user base and rising digital literacy are fueling the growth of PPC campaigns. Businesses in Iraq are increasingly recognizing paid ads as a cost-effective way to reach a broad audience, especially through mobile platforms, contributing to the robust projected ad spend of USD 120 million in 2026.