In 2026, Iraq's PPC budget allocation has reached approximately USD 150 million, reflecting a significant increase driven by rising internet access and digital marketing adoption. The average CPC remains low at USD 0.25, making paid search a cost-effective channel for local businesses aiming to expand their reach. Mobile devices dominate ad consumption, accounting for 78% of ad impressions, emphasizing the importance of mobile-optimized campaigns.
Digital advertising expenditure in Iraq is projected to hit USD 400 million in 2026, showcasing rapid growth in the country's online marketing landscape. The average click-through rate for paid ads stands at 5.2%, indicating improving ad relevance and targeting efficiency. Businesses increasingly leverage PPC to attract local consumers, with a strategic focus on mobile-first advertising formats to maximize engagement.