Pinterest Shopping and Social Commerce Statistics in Iraq (2026)

In 2026, Iraq has seen a significant rise in Pinterest users engaging with social commerce. With over 4.2 million active users, the platform has become a vital channel for brands and retailers to reach Iraqi consumers through visual discovery and targeted advertising. The growth of mobile shopping has contributed to increased sales, with 65% of users preferring to shop via smartphones, reflecting the country’s expanding digital infrastructure.

Social commerce revenue via Pinterest in Iraq is projected to reach USD 210 million by 2026. Influencer marketing plays a crucial role, with 35% of purchases driven by recommendations from popular Iraqi Pinterest personalities. The platform’s emphasis on visual content continues to attract users, fueling a dynamic retail landscape that blends traditional shopping habits with innovative digital strategies, fostering economic growth in the Iraqi digital economy.