In 2026, Iraq has seen a significant increase in marketing automation adoption, with over 22% of businesses leveraging automation tools to streamline their marketing efforts. The digital marketing budget has grown to $120 million USD, reflecting increased investment and recognition of automation benefits. This shift has led to a 35% boost in customer engagement, demonstrating the effectiveness of automated campaigns in reaching and interacting with customers.
The number of automated campaigns in Iraq has surpassed 15,000, indicating widespread adoption across various sectors. Companies are experiencing an average ROI of 150%, showcasing the strong financial benefits of automation. As digital maturity continues to improve, Iraqi businesses are expected to expand their automation efforts further to stay competitive in the evolving digital landscape.
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